Real-estate marketing technique #178 – Fake Families


This link was left in the comments yesterday by ‘anonymous’ (nice name by the way). The newest twist on house marketing in the U.S.A. is to go beyond ‘home staging’ and actually hire actors to play the part of a happy family ‘living’ in the house during a sales presentation. If you like reality tv, maybe you’ll like fake reality?

SANTA CLARITA – The scent of baking scones wafts through the house as children’s feet pound the floors.

“Dad” rushes to get things ready as “Mom” lounges on the couch.

It’s a birthday party for Camille Chen. “Husband” Jaason Simmons has breakfast in the oven and there’s about to be a surprise: He and the kids remodeled the den into a game room and won’t Mom, a notorious poker fiend, be pleased.

Except Chen and Simmons aren’t married, the kids aren’t theirs, they don’t really live in the house and they’re all Centex Homes marketing director Amanda Larson’s employees.

They’ve been hired to lounge around a model home, read magazines and occasionally pretend like they’re having breakfast.

Just how effective would this be? Do you think that the emotional connection is strong enough that people pretending to have a wonderful life in a house would increase the money paid for it? And how long till we see this technique put to work in Vancouver? Would you even spot it?

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Corton
Corton
13 years ago

If your home was for sale through a Realtor, "fake families" would be against the law in BC – in the same vein as touching up photos of the place on the MLS – misrepresentation. The Realtor would be leaving themselves open for quite a lawsuit!Why yes, I am!

the pope
the pope
14 years ago

I will gladly pay for your house inhabited by fake people with my fake money.fair is fair.

WoodenHorse
WoodenHorse
14 years ago

oops…I mean without the "owners" there…be they real or otherwise

WoodenHorse
WoodenHorse
14 years ago

the pope said… I don't know.. I'm sceptical – for one thing if a house is occupied while you're looking at it, doesn't that tend to make you feel a bit like you're in their way, or they in yours? I agree. I prefer look at a house without the owner there

treefrog
treefrog
14 years ago

That would be a weird job to have.. sitting around pretending to live in a show home while they try to sell it.

the pope
the pope
14 years ago

I don't know.. I'm sceptical – for one thing if a house is occupied while you're looking at it, doesn't that tend to make you feel a bit like you're in their way, or they in yours?

soldout
soldout
14 years ago

Just how effective would this be?Oh, probably very effective. I'm sure this is the direction that home selling will go, and people will think it's quaint that people ever did it any other way.

Anonymous
Anonymous
14 years ago

fake realtors?

metro
metro
14 years ago

What's next? fake houses?