Wow. A local developer has taken to marketing their building in Yaletown with an episodic web video that is kind of, how should I put this? .. dismal. Maybe I’m just not in the right target market, but I’m really not seeing the appeal of this low budget sit-com about stalking neighbors and the ‘Yaletown lifestyle’.
They’ve got the Sun & Chicago Tribune to write up articles about it, so it may just work as marketing. They’ve done everything they can to make yaletown look appealing with the ideal of selling a ‘lifestyle’ instead of just a condo, but it all just looks kind of cheap and as far as I can tell this is the lesson:
Buy a 500 sq foot condo in Yaletown to prove that you can. There are friendly people there. You will have fat grumpy neighbors to complain about, but they will move to Spain. You will then be free to spend the rest of your time trying to guess the sexual orientation of the other beautiful people that live in your building. Your condo is fabulous! Yaletown is a lifestyle!
..or something to that effect.
And now you really want to see it don’t you? Alright, I’m going to play right into their diabolical marketing plan and give you the link, but don’t come crying to me when you feel all dirty and underwhelmed.