In order to protect our economy from an invasion of parasitic small family-owned businesses hitching a free ride on the Olympics ‘brand’, Industry minister Maxime Bernier has introduced bill C-47 which grants Vancouver Olympic organizers ownership over public use of exotic words like winter, gold, silver, bronze, sponsor, Vancouver, Whistler, 2010, tenth, medals, and games.
So if you had plans to run a seniors hockey tournament in 2010 and branding it ‘the Vancouver 2010 silver winter games‘, just don’t. ok?
Just to be safe, refrain from using any of the words listed above until 2011 and you should be ok. The last thing we want to do is infringe upon the fragile rights of the I.O.C.