Incentives to lure condo buyers

Surreyjoe posted a link to this article in the Vancouver Sun about incentives designed to lure condo buyers.  The article covers a number of projects in the lower mainland that are using a variety of incentives to try to get units sold:

Bosa said the summer was also a slow period for sales, and “we figured we would do a bit of an advertising blitz” to spark more interest, which has worked to drive more traffic to its sales centre.

Developer Ledingham McAllister is offering different incentives on a couple of its projects — a $10,000 decorating allowance on units in its Silhouette project and five-per-cent cash back on September sales in its Perspectives building near Lougheed Town Centre.

Ledingham McAllister president Ward McAllister said incentives are offered during slow sales to encourage buyers “to get off the fence” so the company can meet its sales targets, but he hasn’t seen more than minimal discounting.

“I don’t think there’s much discounting going on in the market at all,” McAllister said. “People are thinking that prices are going to come down, and we don’t believe they are.”

It may or may not be true that theres ‘not much discounting going on’, but there certainly are a lot less sales happening.  Perhaps I’m missing something here, but aren’t incentives just an attempt at hiding price drops?  If you throw in a “$10,000 decorating allowance” or a “free honda fit” isn’t that just a price drop of that amount?

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40 Responses to “Incentives to lure condo buyers”

  1. 1
    Stanley Says:Reply to this comment
    It’s a fluff article of no substance. Presales have virtually ceased. If you can’t sell something you put it on sale. Of course a $10K decorating allowance is a price reduction. TVs, cars and other incentives obviously cost the developer money. That said, they install cheaper appliances, fixtures, doors, etc. Presale disclosure statements do not contain any represenations about the quality of finishes. It’s amazing really. You shouldn’t give shite articles like this any attention.

    Current score: 15
  2. 2
    Anonymous Says:Reply to this comment
    Articles like that are why I don’t read the Sun anymore. Why don’t they publish a piece on their falling subscription numbers? That would be news.

    Current score: 3
  3. 3
    realbiz Says:Reply to this comment
    This is definitely more interesting:

    Canada could face housing woes, Merrill warns:

    http://www.globeinvestor.com/s.....4/GIStory/

    “TORONTO — Canada could be headed for a housing mortgage meltdown similar to that being felt in the United States as statistics show many households in Canada are running far larger financial deficits than in the United States or Britain, says Merrill Lynch Canada.” More to come…

    Current score: 12
  4. 4
    SurreyJoe Says:Reply to this comment
    The article was simply sloppy journalism. The author interviewed a consultant to the developers, interviewed a couple of developers and concluded that a few minor incentives are all it will take to balance the market.

    A more balanced article would have involved interviewing someone without a vested interest in trying to sell condo’s. Maybe even mention the slow MLS sales in September, the fact that there almost 11,000 condo’s on MLS in Greater Vancouver as well as thousands more still under construction.

    Current score: 10
  5. 5
    MickeyFinn Says:Reply to this comment
    I love the statement from Ward McAlister where he says that developers are already slowing down which means that the amount of product available will decline.

    I love it because he states that they don’t see prices going down. Oh yeah? Then why does he feel developers will cut-back on new developments?

    It’s classic human nature to discuss the very issue that scares you. McAlister knows that there is going to be a massive over-supply as the completions pile-up over the next year or so. In fact, all of BC’s developers see the runaway freight train - which they created - is barreling down the tracks and pointed right at themselves.

    It’s fun to see them nervously claiming to not be scared.

    Current score: 5
  6. 6
    alexcanuck Says:Reply to this comment
    “Looking for someone to blame for the shambles in U.S. financial markets? As someone who owns both an investment bank and commercial banks, and also runs a hedge fund, I have sat front and center and watched as this mess unfolded.”
    http://tinyurl.com/4rrmje
    This article ran on the front page of yesterday’s Sun. (Sept 23). I can’t find it on their website, no matter how much I look. Very odd indeed. Had the headline ” Washington and Wall Street complicit in financial crisis”. I did find it in The Washington Post. Is this a copyright issue why it can’t be found in Canada.com archives?
    Anyway, good article and pulls no punches. Highly recommended. Not fluffy shite at all, unlike the topic article. “What Stanley said”.
    The MSM will print stuff like this, just not soon enough to give proper warning of what’s coming at you.

    Current score: 4
  7. 7
    RVW_0824 Says:Reply to this comment
    There was an add this weekend for the Highland Vista development in Maple Ridge - no payments until 2010 (this is not a deferral of payments -they pay your mortgage for 1 year). At the Tamarind Westside in Abbotsford you can enter into a presale agreement with $100 down. Any then there is Morgan Crossing where they will subsidize your mortgage for the first 2 years. The rest of the new homes magazine was full of other offers for 5% cash back, etc. And this is just the beginning…wait until they start going into receivership and they start liquidating units. I think prices per SF are going to he half of what they were at the peak at some point over the next 18 months when all they projects are completing and people walk away from their contracts (and no one is entering into new presale contracts).

    Current score: 9
  8. 8
    realbiz Says:Reply to this comment
    Merrill Lynch Canada report update:

    http://www.globeinvestor.com/s.....4/GIStory/

    Current score: 5
  9. 9
    betamax Says:Reply to this comment
    I saw this movie already in the US…first incentives, then outright price drops, then last-ditch auctions, then bankruptcy.

    It couldn’t happen to a more deserving bunch of scam artists.

    Current score: 10
  10. 10
    Minnie Says:Reply to this comment
    I will move in for a Camembert incentive.

    Current score: 2
  11. 11
    MickeyFinn Says:Reply to this comment
    One of the nicer houses in my neighborhood just came up for sale yesterday. It caught my attention cuz the owners have really put a lot of sweat equity into it… they have beautifully landscaped their yard, and they did a great renovation about five years ago etc. So I went and found the listing on MLS and I discovered two interesting things. First, its way over-priced and second, its a real estate agent selling her own place. I had to laugh… my guess is that she thinks she will sell before the meltdown… sorry to tell you lady but it’s already too late.

    Current score: 4
  12. 12
    Incentive Says:Reply to this comment
    I walked into an open house at a Coopers Pointe townhome. It comes new, fully furnished with the GST included in the price. This was not a show suite, it’s just the seller (developer?) getting creative.

    The primary drawback is price, secondary problem is a 7.5′ ceiling!

    Current score: 0
  13. 13
    Potato Hat Says:Reply to this comment
    Yeah, I remember reading about this on thehousingbubbleblog.com back in Florida in 2006. By packaging price drops as “incentives” the developers avoid depressing prices in the city/neighbourhood.

    It’s spooky how similiar the article reads to what was happening in the states a couple years ago.

    Current score: 2
  14. 14
    jesse Says:Reply to this comment
    ” aren’t incentives just an attempt at hiding price drops?”

    For the most part, yes, though it’s questionable whether many of the incentives are worth the implied price. If you don’t give a rat’s about granite and stainless steel, why would you pay more for it?

    “It’s spooky how similiar the article reads to what was happening in the states a couple years ago.”

    Spooky for whom? Anyone who thought Vancouver would be immune was drinking some nasty Kool Aid. I agree it’s going to be a horror show.

    It’s still not too late to sell at a profit.

    Current score: 7
  15. 15
    Macronomics Says:Reply to this comment
    I call BS on this one. Minor incentives?
    Some newly finished developments still have unsold units.

    Either they didn’t sell out or the developer held them back in hopes of making more money or worse, the buyer walked away from the contract.

    In any case, they are now trying to blow these out at 10% less than their pre-sale prices. Legacy near Brentwood comes to mind.

    Other developers like Concord are offering free GST, free furniture, and on some of their units, they’ll pay the maintenance fees for 20 years. That’s equivalent to $100K or more. Does that sound MINOR to you??

    Current score: 5
  16. 16
    Time Says:Reply to this comment
    Incentives is alternative solution to keep the investor realtionship strong and to download off look unit this way disscount is coming from developers pocket without hurting previous buyer.

    Current score: 1
  17. 17
    realbiz Says:Reply to this comment
    This is nothing new.

    Before the current ‘boom’ - say pre-2002, there were quite a bit of price discounts offered by the developers on new projects, from real price drop in %, GST inclusive deals to other incentives. So these are standard practices in a ‘down’ market so as to move the inventory.

    Current score: 2
  18. 18
    MickeyFinn Says:Reply to this comment
    The following paragraph is from Merrill Lynch Canada’s report issued today titled, “The Tipping Point?”

    So why haven’t we seen housing and credit markets in Canada crack? The market view is that it’s not going to, that the household overextension evident in the aggregate data is somehow more sustainable in Canada, to judge from the massive outperformance of Canadian bank shares through the global crisis (see Chart 1). We fear, however, that it may simply be a matter of time. The clear‘tipping point’ in the US was the emergence of falling house prices in the summer
    of 2006, kicking off the vicious circles that have brought the financial system and the wider economy to the brink. We’re just now starting to see house prices fall in
    Canada, and sharp rises in unsold home inventories increasingly imply that this will not be a transitory phenomenon.

    Current score: 1
  19. 19
    patriotz Says:Reply to this comment
    Other developers like Concord are offering free GST, free furniture, and on some of their units, they’ll pay the maintenance fees for 20 years. That’s equivalent to $100K or more. Does that sound MINOR to you??

    Well yes. Present value of $300/month in perpetuity at 6% is just 60K. Of course Joe Latte can’t figure that out.

    Current score: 2
  20. 20
    Alexcanuck Says:Reply to this comment
    and on some of their units, they’ll pay the maintenance fees for 20 years.
    And will they also pay any special assessments to fix the shoddy construction?

    Current score: 7
  21. 21
    Bdk Says:Reply to this comment
    “It looks like my home town of North Vancouver is one of the better markets to be selling a home right now. For such a large market, West Vancouver is struggling. What will September bring?”

    Cops to arrest realtor who publish fake numbers and comments.

    Current score: 6

  22. 22
    bdk Says:Reply to this comment
    Obviously that’s Krissh above, he’s just a crazy fool trying to disrupt the topic at hand which is that the markets going to be correcting for decades to come, contrary to his gibberish, factless opinion that it would never happen.

    Current score: 2
  23. 23
    Dave Says:Reply to this comment
    And will they also pay any special assessments to fix the shoddy construction?

    Alex, do you have evidence to back up your statement that they these units have ‘shoddy’ construction? If not, you have made a baseless accusation, which is unfair and potentially libellous.

    While we may not all agree with the depth of this correction, I think we should all agree that spreading disinformation is unnecessary.

    Current score: 2
  24. 24
    jesse Says:Reply to this comment
    “I think we should all agree that spreading disinformation is unnecessary.”

    What disinformation? It’s a perfectly valid question. If there are building envelope deficiencies found, will the construction company pay for repairs for the next 20 years?

    Somehow I think not. If there were 20 year deficiency insurance funded by the builder and kept in escrow, I might consider that a real “incentive” to buy.

    Current score: 6
  25. 25
    YLTNBoomerang Says:Reply to this comment
    Well yes. Present value of $300/month in perpetuity at 6% is just 60K. Of course Joe Latte can’t figure that out.

    Perpetuity goes on forever, a better description would be 20 year annuity, but it’s not even that! it is current strata fee x 12 x 20 off the price (I talked to them about this and then laughed in front of them about how they would do anything to try and pump up the selling price). I looked at these places back when they were pre-purchase stage, they wanted ~880K which was a premium back then but didn’t upgrade the kitchens as is standard for townhouses. they are currently listed at 40% over original pre-purchase (they never sold) with free GST (so 35% over pre-purchase) and the strata discount.

    Concord also has a history of setting strata rates really really low initially so it looks like a bargain but the first strata council has to raise rates right away as they find it impossible to manage building at Concord’s rates.

    I’ve owned in 2 Concord buildings and will NEVER buy from them again; the quality has been dropping steadily and they act like a bunch of bullies!

    BTW, one of the building’s I owned in had to threaten to sue before they fixed deficiencies and even then it was a lump sum settlement as they didn’t want to acknowledge all the items they paid for - it is one of the reasons I got out, that building is super sketchy and will be a mega leaker in a couple years

    Current score: 6
  26. 26
    Mold City Says:Reply to this comment
    Dave, you are a mighty hunter of straw-men aren’t you? Maybe I’m giving Alexcanuck too much benefit of doubt, but I didn’t see him mention any specific construction, and yet you’re accusing him of libel. Granted he was responding to someone that mentioned Concord, but its not like their buildings have been trouble free.

    With the history of leaky condo issues and special assessments for buyers in Vancouver I would think that the point Alexcanuck brings up is a valid one.

    Current score: 6
  27. 27
    Anonymous Says:Reply to this comment
    dave the mortgage broker is now a legal expert too?
    Nice try Dave but you can’t take this thread off topic.

    Current score: 6
  28. 28
    Rocker Guy Says:Reply to this comment
    You know what really moves units these days? Having lots of cafes nearby for people like Dave. Because obviously you can’t access poncy Yaletown-style cafes unless you own a condo.

    I’m with betamax: this movie has played down south, and now it’s our turn.

    Current score: 5
  29. 29
    Anonymous Says:Reply to this comment
    “I think we should all agree that spreading disinformation is unnecessary.”
    Agreed now play by your own rule dave the troll

    Current score: 4
  30. 30
    oziijjiizo Says:Reply to this comment
    minimum warranty from builders is 2-5-10 years and this is mandated by law in BC

    Concord does have a bloody minded attitude
    to existing owners, after seeing the fit and finish at Spectrum ABCD, my first reaction was “instant ghetto”.

    my opinion…so sue me already

    Current score: 1
  31. 31
    oH well Says:Reply to this comment
    I looked up what this “Spectrum” was, and found some high rises.
    One apartment: 2 baths, 2 br, 900 sq ft, 900K !

    WTF !@*#(#)@)@??? LOL are they crazy? I would not even consider paying 450 for it. It is a fRiggin APARTMENT!

    Current score: 3
  32. 32
    Anonymous Says:Reply to this comment
    Here’s Dave

    http://revnyou.wordpress.com

    Not biased at all

    Current score: 1
  33. 33
    Anonymous Says:Reply to this comment
    “even if you buy at the top or near top of the market, if your rent covers most of your expenses and you can keep your rental occupied with decent tenants, over time, you will get your money back and if all goes well, a lot more than you put in. And while it wasn’t our best investment, it taught me how to better assess the peaks and valleys of the market.”

    So what if your rent only covers 1/4 of the expenses Dave?

    Current score: 1
  34. 34
    alexcanuck Says:Reply to this comment
    I don’t get why some insist there is only one Dave and only one illiterate warehouse worker. I have no trouble believing Bullist Dave and revnyou dave are different people, and the thought that only one SATV exists……,well, my fantasies are more realistic that that! Even the one involving the elf-maiden and the hottub.

    Current score: 1
  35. 35
    alexcanuck Says:Reply to this comment
    Bullisht. Gotta stay consistent.

    Current score: 1
  36. 36
    Anonymous Says:Reply to this comment
    Dave “Alex, do you have evidence to back up your statement that they these units have ‘shoddy’ construction? If not, you have made a baseless accusation, which is unfair and potentially libellous”. Dave I have evidence of shoddy construction but hey they are paying me to keep it together till the 1 year warranty on common property expires. So YES I’ll tell you but when my contract expires! :-) If YOU want to Pay me offer something say $60,000.00 a month and I’ll tell YOU now! Quick quiz how much time did you spend looking at mechanical rooms building envelope, elevators, calls to Warranty do you have it itemized? Did you spend FAR more time on the common areas and building operations then you spent in the suite? 100 times would be about right! :-) Sucker!

    Current score: 2
  37. 37
    Anonymous Says:Reply to this comment
    By January maintenance fees will sky rocket in Spectrum, and basically 1 year after all Towers open expect massive increases in maintenance fees or alternatively neglect and no increase just build deterioration…you bought a new car so try to sell it for what YOU paid…same things condo’s! If I’m wrong you’ll have your chance to berate me! :-)
    Current score: 4
  38. 38
    Dosh Says:Reply to this comment
    Anonymous, at least put a name to your post so we can berate you if you’re wrong on your prediction of maintenance fee increases.

    Current score: 0
  39. 39
    Gorky Says:Reply to this comment
    OK, enough Dave. If you don’t acknowledge the ‘shoddy’ construction going on in Vancouver then you can’t be an honest expert or you must be one of these people that never traveled beyond beautiful Hope, BC. Have you ever been to Europe, let’s say Germany and looked at construction in progress? Have you ever seen how houses are built there? If so, noticed a difference?

    BTW, the cool thing there is that the government knows that people are uneducated and developers are greedy, so they simply mandate to build high standard, basically ‘forcing’ the owner to save in the long run by significant reduction of energy and maintenance cost: http://www.ecogeek.org/content/view/1224/

    What’s happening here is the opposite, raise profit margin by building cheaper (.e. using chip-wood in a place where we have prime wood available is plain wrong). Energy savings in the long run…aaaahw - to hell with that. You’ll flip the damn thing anyways, right!

    Oh and you seem like a nice guy, Dave. Maybe get a job that doesn’t tend ruin people’s lives as much, it feels much better ;-)

    Current score: 2
  40. 40
    Gorky Says:Reply to this comment
    oh and it’s not that we Canadians are unable to build good houses, funny enough we export houses to Germany that fully fulfill the high standards there (sorry in German, but you get it):
    http://www.kanadisches-holzhau.....is_180.htm

    Current score: 2