I’ve heard a few interesting ‘public service messages’ on news / talk radio station CKNW 980 lately. I’ve transcribed them below, see if you can detect the subtle pro-real-estate investment message they’ve subliminally inserted:
Thursday March 26 – 9am – audio vault time 5:44
It’s time to get off the fence. If you’ve been waiting for the right time to buy your first home, that right time is right now. Home prices in Metro Vancouver have dropped dramatically. Home mortgage rates are at an all-time low. First time home buyers are eligible for up to $750 dollars in tax credits. The real estate window of oppourtunity is wide open. So make your move today because your white picket fence can’t wait forever. A message from Corus radio.
Friday, March 27 – 9am – audio vault time 28:15
(cue majestic horn music)
“Real estate can not be lost or stolen. Nor can it be carried away. Purchased with common sense and managed with reasonable care it is about the safest investment in the world. ”
Franklin D Roosevelt, former US president
Metro Vancouver Homes today are more affordable than any other time in the last three years. Mortgage rates are at an all-time low. Could this be your time to invest in real estate? A message from Corus radio.
It’s nice to know that CKNW cares about my financial well-being, but when did they start offering investment advice through public service announcements? And if prices being lower than any point in the last three years makes local real estate a good buy, does that make General Motors stock a super-duper-extra good buy, since it’s currently priced lower than it was 30 years ago?
update: Reader Bilbo Bloggins points out that CKNW cut out part of the full Roosevelt quote, which is as follows (omission in bold): ..”Purchased with common sense, paid for in full and managed with reasonable care…”