..And what exactly is the magic of the Trump brand?
If you’ve been paying attention to the Vancouver condo market for a while you might remember an interesting twisty tower planned for downtown – the Ritz Carlton was going to be a high end tower with a Arthur Erikson inspired twist.
But in the dark days of 2008 the global economy all of sudden realized it had to pay some bills after a big ‘ol credit binge.
Many projects were affected and the Ritz Carlton was one of the larger ones in Vancouver to be put on hold.
Well, news from CBC says it’s back, but it’s no longer the Ritz Carlton as the developers have purchased the Trump name to stick on it now.
It’s a curious strategy as most of the news from the recently constructed Trump tower in Toronto has been overwhelming negative.
Then there’s the falling glass.
It will be interesting to see if the Trump brand has a more magical successful effect here on the west coast.
Hopefully so because I for one would like to see some towers that vary from the standard clones on our skyline.