Tag Archives: badvertising

Is ‘Priced to sell’ the dumbest sales pitch?

One would presume that if you offer something up for sale you’re interested in selling it.

That would mean that you have priced it at a point where you hope to make a sale, even if you’ve hopelessly overpriced it, you’re still dreaming that it’s ‘priced to sell’.

And yet not infrequently you’ll find listings that declare that they are ‘PRICED TO SELL!’.

Do these agent not price their other properties to sell?  Are these the only properties that are priced at a point where they hope to sell?

Then there are the synonyms: “MUST SELL”, “WON’T LAST!” and “NOT A DRIVE BY!”.

They all really mean just one thing:

SELLER IS DESPERATE!