Tag Archives: marketing

FFFA! Renting, Towers, Market, Bubble, Depreciation

Well looky here!

You made it to the end of another work week!

And that means on this particular website that it’s Free-for-all time!

This is our regular end of the week news round up and open topic discussion thread for the weekend, here are a few recent links to kick off the chat:

Can the media predict a bubble?
EI numbers up 10% in BC
Is ‘Depreciation’ a dirty word?
Signs of overbuilding?
Toronto prices to double in 25 years
Get drunk with the kids
Put your face on a bus stop
The cheese loophole
Not pasta sauce, the Eiffel Tower
Is US housing set for another crash?

So what are you seeing out there?  Post your news links, thoughts and anecdotes here and have an excellent weekend!

Fake houses for fake buyers.

Could our market get any more surreal?

As if marketers pretending to be buyers wasn’t weird enough now there’s a pretend house as well.

Last week there was the story about the 2nd most expensive property ever listed in Canada

(spoiler alert: it’s a teardown in West Van).

It turns out those pictures of a weird gaudy Barbie palace that looked like it was built out of frosting and gold plastic were not of the actual home.

Screen Shot

The Sun has since learned that the photos on the listing realtor’s website are artist’s renderings and not photos of the actual home on the property. The home on the property is a rancher/bungalow built in 1964. Realtor Laura McLaren says the images on her website depicting a mansion “are renderings of what could be built on this property.”

Yep, they’re ‘artist renderings’ of the sort of thing that could be built on that property.

Design is subjective, but if you had $38 million and enough left over to build a dream home would this be your ideal style?

Is ‘Priced to sell’ the dumbest sales pitch?

One would presume that if you offer something up for sale you’re interested in selling it.

That would mean that you have priced it at a point where you hope to make a sale, even if you’ve hopelessly overpriced it, you’re still dreaming that it’s ‘priced to sell’.

And yet not infrequently you’ll find listings that declare that they are ‘PRICED TO SELL!’.

Do these agent not price their other properties to sell?  Are these the only properties that are priced at a point where they hope to sell?

Then there are the synonyms: “MUST SELL”, “WON’T LAST!” and “NOT A DRIVE BY!”.

They all really mean just one thing:

SELLER IS DESPERATE!

 

FREE BEER!

All over BC the decline in real estate is in full swing. When you’ve got more sellers than buyers it takes a little extra to stand out.

And when that extra is FREE BEER! it does stand out.

Allen has had his three bedroom condo on the market for just over a month and says only two prospective buyers have stopped in.

“I have two houses, one in Kelowna and one in Kamloops and I just can’t afford to keep both going.”

The condo located on Springview place in Kamloops, was being rented, but after the tenants moved out and the house went on the market, Allen knew he had to be creative or he could be stuck paying two mortgages.

“I was sitting around thinking, this house is a real pain, it’s not getting nearly as many views as I would like. How am I going to attract people to this house? Well I was drinking a beer at the time and I thought why not just give away beer for a year.”

Allen hopes the free beer initiative will be the final push to get people thinking about buying.

“This place is geared towards students, and that is who I am marketing with this campaign of free beer for a year.”

Here’s the full article.